When Sondra Brown founded Market Dynamics Research Group (MDRG) in 1994, she set out to build a different kind of insights firm, one grounded in both analytical rigor and a deeper understanding of human behavior. Over the next three decades, that vision shaped MDRG into a nationally respected research and insights partner. A hallmark of the firm’s work is the WHOLE MIND™ approach, which helps clients better understand the interplay between rational and emotional decision making. What began with a single client grew into a diverse national portfolio spanning healthcare, CPG, technology, and financial services. Sondra played a pivotal role in advancing the importance of consumerism and Voice of the Consumer in healthcare by helping organizations respond to evolving expectations with greater insight and empathy.

Throughout her career, she has remained deeply committed to the insights industry. “I feel fortunate to have spent my entire career in one industry, and I still love the work,” she says. That commitment shaped a culture defined by intellectual curiosity, strong client partnerships, and a belief that people always come first. Sondra’s decision to step away reflects a thoughtful and deliberate transition. “Our extraordinary team, excellent client relationships, and ambitious growth strategies ensure the continued success of MDRG,” she says. Her legacy is evident in the firm’s enduring client relationships, its distinct approach to understanding consumers, and the culture she established over more than 30 years of leadership.