Eye Tracking

Eye tracking enables recording of eye position and movement based on optical tracking of corneal reflections, thereby making the analysis of eye movements and gaze positions in both 2D- and 3D-environments possible. It helps to analyze human processing of visual information.

With Eye Tracking you can:

  • Measure attention to brands or products in shelf environments
  • Measure attention to key messages or visuals in package design or marketing materials

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