Fintech is disrupting the sector. Demographics are shifting. Trust is harder to earn. Finance industry market research is essential.
Consumers want digital tools, in-person service, and confidence that their money and data are safe. How is your brand delivering?
MDRG delivers customer insights in finance that help you keep up, stand out, and make better business decisions.
Our work spans banks, credit unions, insurance providers, investment firms, and fintech companies. We combine behavioral science with qualitative and quantitative research to show what drives financial decisions.
We can help you:
Understand brand perception and equity
Segment customers and spot behavior patterns
Apply customer insights in finance to strategy
Test messaging, creative, and offerings
Map the banking customer experience
Reach digital-first users and leverage fintech
Support pricing and positioning with data
Understand how consumers want to engage
While our expertise resides in healthcare, finance, CPG, and media and communications, our experience also covers utilities, automotive, tourism, and franchises.
Our clients rely on our diverse knowledge of industries to provide a comprehensive research program. Custom solutions can answer any business question, but industry experience doesn’t hurt either.
Improve your banking customer experience, uncover better customer insights in finance, and explore custom fintech market research. MDRG can help with it all.