Media and Communications Industry Market Research

The media and communications space is moving fast. You need to keep up. We make sure you do.

Our media and communications market research helps you understand what your audience wants—and how to meet them there.

Our comprehensive market research solutions include:

MDRG’s media and communications market research helps brands, streaming platforms, telecom providers, and digital media teams respond to fast-changing audience behavior.

We combine behavioral science with qualitative and quantitative tools to uncover what drives engagement, loyalty, and decision-making.

We can help you:

Market research to track brand perception and equity
Actionable consumer insights in media to guide messaging, content, and channel strategy
Cross-platform advertising effectiveness research for TV, OTT, digital, and social campaigns
Customer journey mapping to improve digital experience and reduce churn
Telecom market research to test and refine pricing, packaging, and service delivery
Strategic digital media strategy research to support content development and audience growth

MDRG Industries

While our expertise resides in healthcare, finance, CPG, and Media and Communications, our experience also covers utilities, automotive, tourism, and franchises.

Our clients rely on our diverse knowledge of industries to provide a comprehensive research program. Custom solutions can answer any business question, but industry experience doesn’t hurt either.