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Mixed market research methodologies provide deeper insights into customer problems and questions, but combining the two comes with specific challenges.

Millennials want a financial service provider who demonstrates expertise and personalizes offerings. Banks need to connect with them through four main ways.

Brands are a strength, not a weakness, and a strong brand is vital for healthcare providers. Without one, patients can (and will) choose other healthcare providers. But, is a strong and well-known brand the only attribute necessary?

Large scale qualitative research (Big Qual) combines qualitative insights with the statistical strength of quantitative data. Is it ready for prime-time?

It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C) companies, getting customers to buy your product can be difficult. Shopper insights are the only way to compete in today’s challenging and disruptive industry.