Whether you’re launching something new, updating packaging, or reevaluating your messaging, the decisions you make today have a long-term impact. Each challenge also brings the opportunity to develop a deeper understanding of your customers and create a more authentic experience for them.
Consumer trust is fundamental to success in Consumer Packaged Goods, where brand loyalty and shelf space are hard-earned and easy to lose.
At MDRG, we help CPG brands stay aligned with their customer base with CPG market research that focuses on what matters most: how consumers think, what influences their behavior, and why they choose one brand over another. We help you capitalize on these opportunities through our CPG market research while continuing to cater to brand-loyal customers who help you succeed every day.
We work with brand teams across categories like beverage, condiments, and other packaged foods to make sure you have the information you need to make smart, confident decisions.
Our custom market research is always built around your goals, not just a standard set of questions.
We help by:
We use a mix of qualitative and quantitative methods through our Whole Mind™ approach, which helps us capture both how people think and how they feel.
Creating products that fit into a customer’s lifestyle is vital – and customers are choosing those products now. At MDRG, we provide the answers to your CPG industry questions with consumer goods market research so you can work with certainty and confidence.
Want to know what your consumers actually care about? Let’s talk.
MDRG can help you uncover the insights that move your brand forward.
While our expertise resides in healthcare, finance, CPG, and Media and Communications, our experience also covers utilities, automotive, tourism, and franchises.
Our clients rely on our diverse knowledge of industries to provide a comprehensive research program. Custom solutions can answer any business question, but industry experience doesn’t hurt either.
