ABOUT

We are a highly skilled, high touch market research consultancy with decades of qualitative and quantitative experience. We execute thought-provoking research to understand how people think, feel and consume information. We find just the right methodology for each study. And if the methodology doesn’t exist, we invent it.

Key Research Staff

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Sondra Brown

President and Founder

1. What are you known for professionally? What do you have a knack for?
Getting to the point quickly and moving on. Our clients are busy.

2. What’s the one problem you are best at solving for your customers/clients?
Listening to clients talk about the business decisions they face, and designing research to help them make those decisions.

3. What would be impossible for you to give up?
Asking questions. I often explain that my job as a researcher is to burn with the question “why.” It’s what gets me out of bed each day.

Barbara Read

Director of Research

1. What are you known for professionally?What do you have a knack for?
Finding and fitting the pieces of the puzzle together. Research is about assembling information so that a story emerges that gives clients clear insight and the confidence to know they are making the right business decision.

2. What’s the one problem you are best at solving for your customers/clients?
Creating a visual that makes complex ideas easily comprehensible.

3. What would be impossible for you to give up?
Spending the most time on the “last 5%” of the project. I am never ready to let go of a report.

Christine Carll

Director of Quantitative Research

1. What are you known for professionally?What do you have a knack for?
My friendly and casual writing, which hopefully makes the language of research more accessible.

2. What’s the one problem you are best at solving for your customers/clients?
Sampling plans – they’re my specialty. It is a matter of finding just the right mix of geography, demography, and behavior to reflect the target consumer.

3. What would be impossible for you to give up?
We have quality controls built in at every step to ensure accuracy and inspire confidence.

Peter Schamp

Strategic Insights Manager

1. What are you known for professionally?What do you have a knack for?
Synthesizing disparate or abstract consumer feedback into actionable insights that help clients make complex business decisions.

2. What’s the one problem you are best at solving for your customers/clients?
I’m adept at illuminating the unknown for clients. If there is an x-factor involved in a project, I will figure it out. I thrive on exploration – uncovering consumer beliefs, motivations, and associations the client hasn’t considered.

3. What would be impossible for you to give up?
Writing – my favorite part of the research process, and really any project I take on at MDRG, is figuring out how to employ the most elegant and efficient language possible.

Heath Gregory, MMR

Senior Quantitative Analyst

1. What are you known for professionally? What do you have a knack for?
I have a knack for translating dense, sophisticated analyses into simple, straightforward ideas.

2. What’s the one problem you are best at solving for your customers/clients?
Any problem that requires the use of Excel – simulators, heat maps, pivot tables, and scenario analysis.

3. What would be impossible for you to give up?
Thinking of ways to automate research processes. Automating rote processes is a quality control measure that ultimately saves our clients time and money.
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Justin Loehn

Quantitative  Analyst

1. What are you known for professionally? What do you have a knack for?
I am known for my persistence when faced with a challenge. I can usually find a creative work-around to solve even the toughest problem.

2. What’s the one problem you are best at solving for your customers/clients?

Communicating clearly the findings of the research so that the client can easily grasp the implications of the data collected.

3. What would be impossible for you to give up?
It would be impossible for me to give up both the art and the science of programming dynamic surveys.

Margaux Fisher

Ethnographer and Qualitative Analyst

1. What are you known for professionally? What do you have a knack for?
I am adept at using ethnographic methods to uncover implicit patterns of human behavior — observing consumers in order to understand their wants and needs.

2. What’s the one problem you are best at solving for your customers/clients?

I can identify the unspoken assumptions that get in the way of unexpected insights. This helps me deliver deeper and more valuable findings.

3. What would be impossible for you to give up?
Thinking about the greater implications of what people say or do — asking, “What can these words or actions tell me, and how can our clients use this information?
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Rachel Failla

Quantitative Research Assistant

1. What are you known for professionally? What do you have a knack for?
My specialty is visual clarity in communicating complex ideas.

2. What’s the one problem you are best at solving for your customers/clients?

Keeping track of quotas, schedules, deadlines, and budgets so that the project comes together as expected or better. I have an extreme attention to detail.

3. What would be impossible for you to give up?
Quality control – making sure the research process is executed flawlessly and the findings are reported accurately.

Hannah McIntyre

Qualitative Research Assistant

1. What are you known for professionally? What do you have a knack for?
Staying prepared, organized and on-track to make sure projects are completed on time.

2. What’s the one problem you are best at solving for your customers/clients?

Making sure their questions get answered and their needs are reflected as the research unfolds.

3. What would be impossible for you to give up?
Proofing and editing. There is always room for improvement, and I take pride in ensuring the finished product is the best it can possibly be.

In addition to our key employees, MDRG employs a carefully assembled group of consultants and specialists.