Emeasureable™ - A ToolKit for System 1 Research | MDRG

A Suite of Tools for Measuring Emotion

MDRG is always looking for ways to bring our clients deeper insights. It’s through our constant experimentation with new technology that we are able to vet and confidently recommend up-and-coming methodologies to our clients. Emeasureable™ is our suite of tools that capture those instruments that measure emotions. These tools were selected because they go beyond the traditional measure of emotion via the rational or “System 2” decision-making processes. Leveraging the System 1 decision process at play, Emeasureable™ methodologies uncover implicit emotions and associations by bypassing language as a means of communication.

Emeasureable Instruments

Learn how MDRG can get deeper insights for better results for your company

Contact us