Financial Literacy: Consumer Motives and Challenges

  • MARGAUX FISHER

    Ethnographer and Qualitative Analyst

This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropology, our ethnographers sought to uncover the cultural context  defining fintech and changing the way consumers expect to interact with banks.

Download The Millennial Financial Literacy Study Here

Want to keep up with MDRG?

Continue the Competitive Edge